您现在的位置是:探索 >>正文
【】
探索79人已围观
简介Two coffee shop unicorns are sharpening their horns to wage a legal battle.NYC cafe The End is claim ...
Two coffee shop unicorns are sharpening their horns to wage a legal battle.
NYC cafe The End is claiming that Starbucks stole the idea of a unicorn-themed beverage from them.
Back in January, the Brooklyn-based cafe garnered major headlines as word spread about their colorful and sprinkle-laden unicorn latte. The drink is served warm and contains no actual coffee. It's made with ginger, lemon, coconut milk, and e3 live blue green algae.
Needless to say, Starbucks' Unicorn Frappuccino contained none of those ingredients.
View this post on Instagram
However, The End claims that the Unicorn Frappuccino was too similar in outward appearance to their unicorn latte. Both drinks prominently display bright colors, pink and blue in particular.
The End also felt that Starbucks' product launch was designed to overshadow their unicorn latte, with the lawsuit also noting that The End has had a trademark pending on the drink name since January.

Starbucks, of course, stated that the accusations have no grounds. And while part of us hates siding with corporate giants, we may have to agree with them here. It's very hard to imagine that Starbucks designed both their drink and their marketing campaign to purposefully overshadow a small cafe in Brooklyn.
The drinks are also fundamentally different to their very core. Starbucks' unicorn is all about sugary sweetness while The End's unicorn attempts to help people find energy through all-natural ingredients (algae!). Because of that, these two unicorn drinks automatically target two almost completely different audiences. You drink the latte when you want to keep your good vibes going after some restorative yoga, and you drink the frappuccino when you want to treat yo'self and feel really guilty about it later.
Maybe everyone should just move on and stop the unicorn trend altogether.
Featured Video For You
Woman uses Starbucks Unicorn Frappuccino to spread some magical news to her husband
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://www.new.maomao321.com/news/98e55499347.html
相关文章
5 people Tim Cook calls for advice on running the biggest company in the world
探索It's only fitting that the leader of the biggest company in the world has a pretty impressive list o ...
【探索】
阅读更多勞爾:讓位C羅在皇馬委屈告別 蒿俊閔為其讓七號球衣
探索勞爾 :讓位C羅在皇馬委屈告別 蒿俊閔為其讓七號球衣_沙爾克www.ty42.com 日期:2021-05-13 07:31:00| 評論(已有276185條評論) ...
【探索】
阅读更多中甲前瞻 :成都南通榜首大戰 武漢PK蘇州焦點對話
探索中甲前瞻:成都南通榜首大戰 武漢PK蘇州焦點對話_賽區www.ty42.com 日期:2021-05-13 09:31:00| 評論(已有276213條評論) ...
【探索】
阅读更多