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She brought the crowd to their feet and a tear to Tim Cook's eye.

Continuing, and perhaps the logical extension of years of "One more thing..." surprise announcements at Apple events, Oprah Winfrey capped off Monday's entertainment focused-lineup.

The veteran entertainer will launch a show focusing on optimism, community-building, and inclusivity. After an enthusiastic preview of her show, Oprah got a hug from a visibly emotional Tim Cook. And can you blame him? Who wouldn't be emotional listening to the Queen say nice things about you?

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Via Giphy

Also making an appearance was Oprah's signature delivery celebrating the company of the hour: Apple.

Apple products, are, as she said, "in a billion pockets y'all."

Via GiphySEE ALSO:Apple announces news subscription service, Apple News+

The show will debut in the fall as part of Apple TV+, Apple's new streaming subscription offering. No details yet on an exact launch date or costs, but the company's clearly betting big on the initiatives. Big-name celebrities including Oprah, Reese Witherspoon, Steve Carell, Jennifer Aniston, Jason Momoa, Kumail Nanjiani, and Alfre Woodard. In other words, Apple's poured a lotof money into this.

TopicsAppleCelebrities