您现在的位置是:熱點 >>正文
【】
熱點57人已围观
简介Are you tired of doubting information from the news media? Fed up with America's public institutions ...
Are you tired of doubting information from the news media? Fed up with America's public institutions?
Well, you're in luck, because a new survey has revealed one surprising source that Americans trust in increasing numbers: advertising.
SEE ALSO:It only took us five minutes to find a big brand advertising on a hate group's YouTubeA report released by market research firm YouGov on Monday found the American public's faith in the ads they see has grown over the past few years, just as trust in mass-media news, government and other institutions sinks to new lows.
Nearly three quarters of people surveyed now say they think advertising is generally "honest" -- a 16 percent jump from March of 2014.
Only six in 10 people say they actually trustthe medium, but that's still one more than three years ago.
Another recent study from research firm MarketingSherpa found similarly high marks for advertising. But it also showed that the data varied considerably across different types of ads. Eight in 10 people trusted print and television, but, unsurprisingly, only around half could say the same for digital ads.
Meanwhile, surveys show news organizations polling at historic lows when it comes to trust. The latest Gallup poll last fall found that only three in 10 people had "a great deal" or "a fair amount" of trust in mainstream media -- and only 14 percent of Republicans.
Eight in 10 people trusted print and television, but, unsurprisingly, only around half could say the same for digital ads.
More generally, Gallup found that trust in key American institutions, including Congress, organized religion and police as well as media, hovers around the same rate on average.
These numbers have been eroding for decades, but they've also been exasperated by a particularly divisive political climate in recent years.
The disparity certainly suits the tastes of America's president. Donald Trump loves nothing more than belittling the media, and he's been happy to turn his administration into a vehicle for selling his family's products.
The report also comes as the lines between media, entertainment and advertising have become more blurred than ever. New types of ads like sponsored posts on news sites, often-undisclosed celebrity plugs and camouflaged native ads have made paid promotion tougher to spot.
And perhaps that's the answer: People think identifiable ads are more honest than the press, because at least then they know what they're being sold.
Featured Video For You
Is ad blocking wrong?
TopicsGovernment
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://www.new.maomao321.com/news/56c56999374.html
相关文章
You will love/hate Cards Against Humanity's new fortune cookies
熱點If you've ever ordered Cards Against Humanity from the delightfully corrupt board game's website, yo ...
【熱點】
阅读更多Moto G6 review: A sub $300 Android phone with a few quirks
熱點Motorola's new Moto G6 has a superb design at a sub $300 price point. But a premium feel for an affo ...
【熱點】
阅读更多Facebook’s desperate for people to take its fake news fight seriously
熱點Facebook really, really。wants you to know that it’s serious about fighting fake news. 。 The soc ...
【熱點】
阅读更多
热门文章
- Nancy Pelosi warns colleagues after info hacked
- Angry alligator knocks out trapper with a headbutt
- Emma Watson sends moving message to people voting in Ireland’s abortion referendum
- Dennis Rodman cries over Trump
- Carlos Beltran made a very interesting hair choice
- Sarah Huckabee Sanders' most memorable moments as press secretary
最新文章
This app is giving streaming TV news a second try
Angry alligator knocks out trapper with a headbutt
The first gay kiss in a campaign commercial just aired on Fox News
Valedictorian banned from giving speech delivers it via bullhorn
The U.S. will no longer have the final say on internet domain names
Lawsuit alleges Apple knew about Touch Disease before iPhone 6 launch