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In the hours and days following the retail availability of the eagerly-anticipated iPhone X, it's easy to feel like Apple played us. There were no reports of shortage at stores, just hours and hours of amateur unboxing videos.

SEE ALSO:Apple iPhone X review: A bold step into the future

Now, according to a new report from Localytics, we know that iPhone X is outpacing the iPhone 8 and 8 Plus engagement in its first week of availability.

The firm examined more than 70 million iOS devices and found that a whopping 0.93 percent were iPhone X smartphones. Wait... What?

It's true: less than one percent doesn't sound good at all, but let's put this in context.

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Localytics used data it collected in the first week of retail availability (November 3 to November 5, to be precise) and that 0.93 percent outpaces the 0.3 percent and 0.4 percent collected for the iPhone 8 and 8 Pus, respectively, in their first week of availability in Sept.

Localytics breaks down iPhone first week usage to derive market-share numbers.Credit: localytics

Localytics points out that the iPhone X usage numbers trail behind first week stats for the iPhone 6 (2 percent) and iPhone 6S (1 percent).

Apple has not released any iPhone X sales numbers. All we have is Tim Cook's claim that iPhone X demand is "off the charts."

None of this means that the iPhone X is a bonafide hit or that there is enough iPhone X supply to meet demand, but it's a signal that, in the early stages, Apple's plans for its biggest holiday season ever riding on the back of iPhone X, is off to a good start.

Localytics promises to release more market share data as it becomes available, and we can't wait for Apple to finally share a little bit about Apple iPhone X sales.

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