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Here we go again people, Starbucks is back with a whole new holiday cup for your pleasure and enjoyment this season.

What is this? Like the third holiday cup this year?

SEE ALSO:Crap, I forgot to get furious about the Starbucks holiday cup this year

On Tuesday, the popular coffee chain revealed to the world its newest cup design right on the heels of an odd controversy regarding their previous red cup which showed two people holding hands.

Media outlets speculated that the hands belonged to a lesbian couple and apparently pushes a "gay agenda" onto consumers, according to Business Insider.

Credit: starbucksCredit: starbucks

Starbucks had another holiday-colored ace up its sleeve and redirected the attention onto this new cup design. It sheds a deserving light on their continuous charity efforts for The Global Fund to Fight AIDS, Tuberculosis, and Malaria.

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"The new red cup is one of the many surprises we’ve had in store for our customers this holiday season," a Starbucks spokesperson told Mashable. "There have always been two cups planned for this holiday season. This year, we intentionally designed our cups so our customers can interpret them in their own way."

Credit: starbucks

According to the spokesperson, by introducing this new cup, Starbucks is encouraging costumers to recognize those who embody goodness during the holiday season by writing the person's name in the heart of the cup.

Starbucks also plans to give away $25,000 grants to 27 lucky winners of a new "Upstanders Challenge" contest. The contest recognizes benevolent individuals and groups who selflessly give back to their communities.

Additionally, on World Aids Day, Dec. 1, Starbucks will also donate 25 cents to the Global Fund for each holiday-themed beverage sold including the Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte and Eggnog Latte.

"This year marks the 20th anniversary of Starbucks holiday cups and it’s a ritual for many that’s as beloved as that first sip of Peppermint Mocha," the spokesperson said.

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