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Vegemite, the bitter Australian yeast spread that strikes fear into the heart of non-Aussies, is seemingly going upmarket.

It's debuting a concoction called Vegemite Blend 17, apparently an ode to the preferred recipe put together by the spread's inventor, Cyril Callister, back in 1923.

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According to the Herald Sun, it's "a richer, syrup-like spread that’s a touch sweeter with a more bracing finish than the original recipe" and has a similar consistency to Marmite, a British yeast spread.

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There's that, and the slightly darker packaging that lets everyone know you're not just slinging the regular stuff.

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It's a limited edition release costing double the price A$7 (US$5.60), with around 450,000 jars set to be made.

So far though, the reviews haven't been particularly glowing for the rich person's Vegemite.

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Sounds like clever marketing, but OK.

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